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Paragon Perspectives: 2025 Market Outlook

January 21, 2025

Introduction: The Calm After the Storm?

As we look ahead to 2025, the market environment appears to be catching its breath. Inflation is cooling, and the Fed has already cut rates by 100 basis points in 2024—a move akin to finally getting dessert after a painfully long dinner party. The economy has shown surprising resilience. But let’s not pop the champagne just yet—geopolitical tensions, shifting monetary policies, and a few unruly economic variables could still rock the boat.

Our goal in 2025 is straightforward: keep the ship steady, chart a clear course, and seize the opportunities ahead.

Here’s what you can expect inside:

  • 2024 in Review: Lessons and Surprises
  • A world in Transition: Rate Cuts and Resilience
  • Inflation, Productivity, and the New Economy
  • Equity Market Opportunities: Broadening Horizons
  • Geopolitical Risks: A Cautious Optimism
  • Final Thoughts: Steering Toward Opportunity

We hope you find our insight useful, and we look forward to serving your needs in 2025!

2024 in Review: Lessons and Surprises

2024 left market skeptics scratching their heads. Despite widespread doubts, the stock market surged, with the S&P 500 finishing the year at 5,881—an impressive 25% gain. For context, the median price target was around 4,800. This disparity underscores a timeless truth: year-end price targets are about as useful as a snow shovel in the desert.

For the first time since the 1990s, the S&P 500 notched back-to-back 20% annual gains. Importantly, 2024’s rally was broader than in previous years. Sectors such as Communications, Financials, Consumer Discretionary, Utilities, Technology, Industrials, and Consumer Staples all posted double-digit returns. This wasn’t just another tech-driven story.

On the fixed-income side, the bond market attempted a rally, buoyed by hopes of cooling inflation and a softer Fed stance. However, much of that optimism fizzled in the last quarter.

Speaking of the Fed, markets anticipated federal interest rates around 3.5% to 4% by year-end. Instead, the Federal Overnight rate landed at 4.25% to 4.5%—lower than the prior year’s peak but still above expectations. The U.S. economy also wrapped up 2024 on solid footing. Unemployment remained low, and the labor market showed signs of stabilization. Employers and employees alike began enjoying a steadier environment—a rare win-win, like agreeing on pineapple’s controversial place on pizza.

2025 Outlook: Tailwinds and Headwinds

A World in Transition: Rate Cuts and Resilience

“As the tides shift, adaptability wins.”

After years of navigating a high-rate environment, 2024 marked a turning point. Central banks globally began lowering rates, offering relief to consumers, businesses, and investors. While the pace and timing of these cuts vary, the general trend is clear: monetary conditions are becoming more supportive of growth.

In the U.S., the Fed’s normalization process is bringing interest rates closer to historical norms. Inflation remains under control, while steady wage growth and supportive monetary policy provide a solid foundation for economic expansion. However, potential tariff reintroductions from the incoming administration could reignite inflationary pressures in certain sectors, particularly those reliant on Chinese manufacturing. These shifts may create surprises as the economic landscape evolves.

Key Takeaway: Portfolios are positioned to minimize exposure to sectors potentially affected by tariffs, maintaining disciplined risk management.

Inflation, Productivity, and the New Economy

“Why productivity is the unsung hero of 2025.”

Inflation in 2025 isn’t just about interest rates—it’s about productivity. Advances in artificial intelligence and automation are driving efficiency gains across industries. These gains keep costs in check and allow companies to improve margins even as wages rise.

This economic transformation aligns with the “Roaring 2020s” narrative popularized by Dr. Ed Yardeni. It’s a virtuous cycle: higher productivity drives stronger profits, which fuel wage growth and further innovation.

For investors, this means opportunities in sectors leveraging these advancements—from tech companies spearheading AI innovation to industrials adopting automation and healthcare firms improving efficiency.

Key Takeaway: Focus on sectors driving the productivity boom to capture long-term growth and benefit from inflation moderation.

Equity Market Opportunities: Broadening Horizons

“The case for going beyond the obvious.”

2025 is shaping up as a year where diversification pays off. After years of mega-cap tech dominance, equity markets are broadening. Smaller companies, international markets, and undervalued sectors are starting to shine.

In the U.S.: Mid-cap and small-cap stocks may be poised for a rebound, particularly those tied to reindustrialization and infrastructure.

Internationally: European and Asian markets offer compelling opportunities, especially in dividend-paying stocks and small-cap companies. Emerging markets, while volatile, could benefit from rate cuts and China’s economic stabilization.

Diversification is key. While the big names retain a role, we’re actively seeking opportunities in lesser-known, high-quality companies with strong fundamentals.

Key Takeaway: Broadening focus to include smaller companies, international markets, and emerging sectors aims to deliver better risk-adjusted returns for clients.

Geopolitical Risks: A Cautious Optimism

“Steady hands for stormy seas.”

Geopolitical risks remain a wildcard for 2025. U.S.-China trade tensions, Middle East instability, and reshoring’s impact on supply chains could spark market volatility.

Tariffs or aggressive trade policies could pressure corporate margins—imagine trying to sail upstream during a storm. Meanwhile, reshoring and “friend-shoring” initiatives may disrupt global trade but bolster domestic industries like manufacturing and infrastructure.

Despite these risks, markets have historically proven resilient to geopolitical shocks. By maintaining globally diversified portfolios and focusing on sectors with strong domestic demand and lower trade exposure, we aim to mitigate risks and capture opportunities.

Key Takeaway: We will closely monitor these developments and adjust asset allocations as needed to help safeguard and enhance client portfolios.

Final Thoughts: Steering Toward Opportunity

2025 promises a mix of challenges and opportunities. Tailwinds like robust consumer and corporate spending and productivity gains should keep the economy moving. However, higher rates, lingering tariffs, and fiscal policy missteps could pose hurdles.

Our priority is ensuring portfolios remain resilient and aligned with long-term goals, no matter what kind of storms the markets may stir up. By focusing on resilience, productivity, diversification, and careful risk management, we aim to navigate these waters with confidence and purpose.

Thank you for trusting us to guide your financial journey – we’re honored to help you navigate today’s challenges and embrace tomorrow’s opportunities.

About Ricardo

Ricardo J. Ferreira is the Portfolio Manager at Paragon Wealth, a firm he co-founded with Charlie McNamara, III, and Phil Rosenau. With a passion for finance and a talent for solving complex financial challenges, Ricardo leads the firm’s investment strategies, ensuring clients receive personalized and forward-thinking solutions.

A decorated U.S. Navy Veteran, Ricardo served at N.A.E.S. Lakehurst and aboard the USS George Washington, where he worked in aviation support. After his military service, he studied economics at Liberty University and began his financial career at Prudential Financial, where he met his future partners, Charlie and Phil.

Outside of work, Ricardo enjoys spending time with his family. He is married to Tina, owner of Main Street Accounting & Tax, and they have two children. Active in his community, Ricardo participates in various local events and serves on the finance council at St. Jude Parish in Chalfont. A passionate runner, he can often be found competing in local 5k and trail races on the weekends. To learn more about Ricardo, connect with him on LinkedIn.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All investing involves risk including loss of principal. No strategy assures success or protects against loss.

The economic forecasts set forth in this material may not develop as predicted and there can be no guarantee that the strategies promoted will be successful. The prices of small and mid-cap stocks are generally more volatile than large cap stocks. 

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.  International investing involves special risks such as currency fluctuation and political instability and may not be suitable for all investors. These risks are often heightened for investments in emerging markets.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Great Valley Advisor Group, a registered investment advisor. Great Valley Group and Paragon Wealth Management are separate entities from LPL.

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